In the recent years, India’s shopping culture has undergone a significant shift from how it was in the past. The purchases our parents and grandparents made would last for several years and they would only shop once or twice a year. Is the scenario the same today? Nope. The matrix of people and money created …
It’s nothing surprising and unknown that Indian customers love grabbing great deals or offersand most of them prefer buying stuff when there are any offers or sales going on. Is this new? Nope! Have you ever wondered why getting a discount is very much liked by Indian customers? Reason The majority of the Indian population …
Why do discounts matter a lot to Indian customers? Read More »
Want to shop but also willing to save? Is it possible? Absolutely, yes! It’s a common notion that shopping and savings don’t go hand in hand and here we are to burst your bubble of misconception and help you save money. There are numerous ways you can accomplish this, but Group Shopping is one that …
Having a desire to buy and a willingness to put money aside. It certainly sounds awful, don’t you think? Few say there’s a way but what is it? Group buying What is Group Buying? In a nutshell, the concept of buying together and saving together is known as group buying. The core of this concept …
Even though spending is on the rise, Indians are known to be the biggest savers. And determining the shopping behaviour is no easy task. Have you ever wondered how,when and what are the circumstances under which the Indian consumers purchase anything? Understanding the Indian consumer behaviour According to a survey by Rakuten Insight on online …
Social commerce is basically the practice of selling products and services directly through social media platforms. In detail, the use of social media platforms to create a more personalized and targeted in-app buying experience for consumers is known as social commerce. Facebook is one of the best platforms which has effectively done social commerce because …
