Indian Shopping Behaviour

Even though spending is on the rise, Indians are known to be the biggest savers. And determining the shopping behaviour is no easy task.
Have you ever wondered how,when and what are the circumstances under which the Indian consumers purchase anything?

Understanding the Indian consumer behaviour
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, about 24 percent of respondents chose to shop online several times in a week. In contrast, about 10 percent of consumers stated that they would never shop online.

The shopping behaviour of the Indian consumers depends upon a number of things, one of them being the income levels. Various individuals purchase stuff and spend money depending upon their income levels.

There has been a rise in the use of e-commerce platforms among the Indian consumers and the amount of offers or deals they get from the platform and their user experience determines their spending activity.India’s e-commerce market is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.

Even though a lot of digital services for online payments are available, according to the statistics a lot of the Indian consumers still prefer cash on delivery and buy more when there are festive or seasonal or holiday offers going on.

In addition, Social media is also becoming one of the biggest platform where the consumers discover various products and tend to start their consumer journey.

India’s e-commerce order volume increased by 36% in the last quarter of 2020, with the personal care, beauty & wellness (PCB&W) segment being the largest beneficiary.

Driven by the beauty and personal care (BPC), India’s e-commerce market is expected to reach a gross merchandise value (GMV) of US$ 4-5 billion by 2025.

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